Kolkata: With masala flick ‘Challenge-2’ being opened in 270 screens nationally, the biggest volume of theatres for a Bengali film, the movie has set a whole new record, the film’s producers said. Starring Dev, ‘Challenge-2’ has been screened within single screen and multiplexes in Mumbai, in single screens of Chhattisgarh, Bihar, Odisha, MP and Assam.
The occupancy rate is over 60 per-cent since October 19 release, producers Mahendra Soni said. “Here is the very first time a non-double-version Bengali flick has become released in 270 theatres across the country and continues its successful run inside the non-niche segment of core viewers outside Bengal,” Soni told PTI.
“You work normally related to Bollywood entertainers, the glossy look, the sleek stunt shots as well as the wild editing helped in winning the target audience, even outside Bengal,” director Raja Chanda said.
The film’s music was done by Jeet Ganguly who is familiar to the pan-Indian audience, Chanda, a known name in Bengali potboilers. We are planning to screen ‘Challenge-2’ abroad for the Indian diaspora by the end of this year, Soni of Venkatesh Films said.
Besides Dev, the cast includes Ashish Vidyarthi, Rajatabha Datta and new heroine Puja Bose. ‘Challenge’, the prequel of ‘Challenge-2’, had been released in Bengal territory only.