E-Commerce or in simple words online shopping has become viral in India in the recent years which is expected to expand more in the coming years and this has been noted by the tech giant Microsoft launching its online store to serve the Indian Consumers with its products.
Microsoft has now opened its dedicated online portal in a partnership with Snapdeal for selling Windows and other Windows running products with additional discounts and free home delivery.
Similar to Flipkart.com and eBay.in, Snapdeal also lets anyone to set up a online store in which Microsoft has become a part. The online store for Microsoft can be accessed at microsoft.snapdeal.com where the users can be able to purchase Lumia Smartphones, PC’s, Tablets and Softwares with special discount and free shipping which will be delivered to 5000 towns and cities across India.
This is not the first time Microsoft has opened an online store via a third party platform, late back in 2013 it has introduced a online dedicated store via eBay in the U.S. and also last year it rolled out a store on Amazon India. It was expected that Microsoft could be coming out with its Surface Products in India along with its online store but they are nowhere to be found yet in India.
Snapdeal founded in 2010 is now a leading online store in India and is now growing its number of users with a high rate in India. Microsoft was already serving its software components via its own website and now is also going to serve hardware products to its customers with its new online store which is an indication that Microsoft is now going to target a broader reach with a large number of products.
Today’s news follows the announcement back in April that India was to be the launch market for the first Microsoft Priority Reseller store, with 9,000 Nokia stores and 120 Care centers to be rebranded as Microsoft Authorized Resellers. The rebrand continued globally a couple of months later.